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MasterMath

Title and Meta Length Checker

Whether a page’s title and meta description fit in Google’s results, in characters and in pixels.

The title

—

The title—
Characters in the title—
Estimated width of the title—
The description—
Characters in the description—
Estimated width of the description—

How this was worked out

    The formula

    width ≈ characters × average width per character

    Where it comes from

    Google truncates by pixels, not by characters: around 580 for the title and 990 for the description. Since every letter takes a different width — an M is three times a lowercase L — counting characters is an approximation, convenient but imperfect. So both figures appear here: the characters, which you can count by eye, and an estimate of the width assuming an average character. A title in capitals or full of Ms gets cut sooner than the count suggests.

    How to work it out by hand

    1. Count the characters in the title, spaces included
    2. Compare them against the limit of around 60
    3. Do the same with the description and its limit of around 155
    4. If you go over, the excess does not vanish: it is replaced by an ellipsis

    What is worth knowing

    Going over is not catastrophic and falling short is not either: Google rewrites the displayed title in a considerable share of searches, particularly when its own version matches the query better. What does matter is putting the essential part first, because that is the only part sure to be seen. And the meta description has not been a ranking factor for years: it affects how many people click, which is a different thing and also matters. One practical piece of advice: write the description as a concrete promise of what is on the page, not as a list of keywords. It shows, and it shows in the click.

    Frequently asked questions

    How many characters should an SEO title have?

    Around 60 as a reference, though the real limit is about 580 pixels and depends on the letters you use.

    How long should a meta description be?

    Around 155 characters, or about 990 pixels. Longer than that gets cut with an ellipsis.

    Why does Google measure in pixels and not characters?

    Because the result has a fixed width on screen and every letter takes its own space: an M is three times a lowercase L.

    What happens if I go over?

    It gets cut with an ellipsis. It is not a penalty, but whatever is at the end is lost: put the essential part first.

    Does the meta description affect ranking?

    It has not been a ranking factor for years, but it affects click-through rate, which is a different thing and still counts.

    Why does Google change my titles?

    Because it rewrites the displayed title in a good share of searches when it finds something on the page that matches the query better.