The formula
printed side = pixels on that side ÷ print resolution
Where it comes from
Megapixels say nothing on their own: what matters is how many pixels per inch you have when printing. The same 24-megapixel photo looks perfect at A3 and pixelated on a two-metre poster, because the same pixels spread over more area.
How to work it out by hand
- Multiply width by height and divide by a million for the megapixels
- Divide each side by the print resolution you want
- The result is inches: multiply by 2.54 for centimetres
- If the size falls short, lower the ppi or use a larger image
What is worth knowing
The 300 dots per inch reference comes from print and holds for things looked at close: a book, a magazine, a photo in the hand. But a poster is looked at from metres away, and there 150 ppi or even less is enough: hence the same image allows twice the size. That is why billboards are printed at resolutions that would be unacceptable on paper. And a warning about megapixels: going from 24 to 48 does not double the printable size, it multiplies it only by the square root of two, because the pixels spread across two dimensions.